Communicate with consumers via social media. Americans spend significant time on social sites every day, making your interaction there an essential part of any savvy multimedia strategy. The old adage “location, location, location” applies to online social space, too. Using the latest market data, determine where and when your target audience visits Twitter, Facebook, LinkedIn, Instagram, TikTok and other apps. We develop editorial content calendars for weeks or months in advance, then craft and schedule social media posts to support campaign and brand messaging in sync with other channels. Is your organization touting a new product or service, sharing industry news or offering tips? Whatever the message, an effective social media campaign boosts visibility, helps you connect and keeps you part of the larger conversation.